In Brazil in the middle of the last century, flip flops were worn by poor people, but now some models of this beach footwear have become an expensive fashion accessory. The Havaianas brand was created in the early 1960s. From the usual comfortable shoes for workers, the Havaianas have gradually evolved into a fashion phenomenon that has conquered Hollywood stars and many other celebrities, including Jennifer Aniston, Angelina Jolie, and David Beckham. In making the Havaianas flip flops, Brazilian manufacturers have taken the traditional Japanese Zori sandal as a basis, with an emphasis on high quality and a wide variety of designs.
The materials and shape of the sandals have not changed significantly to date. Havaianas' connection with fun and sun has opened up a new surf style. Some pairs of flip flops are adorned with various patterns, flowers, Swarovski crystals, and glitter. Nowadays, in addition to summer shoes, the brand produces beach accessories: towels, bags, and sunglasses for men, women, and kids. Havaianas sunglasses are crafted in a dazzling variety of luscious colors to create a joyful and carefree mood even for the most casual moments.