Rebecca Minkoff is a well-recognized brand considered as one of the biggest influencers in the fashion world. The talented designer Rebecca Minkoff, who was passionate with clothes design from the age of eight, started her eponymous brand with the assistance of her brother Uri in 2001. She created her first collection which consists of only five apparel items including a redesigned "I Love New York" tee-shirt which caught the attention of the public. She sewed I Love New York shirts next several years until in 2005 she launched the iconic Morning After Bag. The handbag became an instant success which pushed Rebecca to develop additional styles for her day-to-night handbag collection with romantic motives. She proceeded with creation of handbags and accessories with her unique designs until in 2009 she presented women's ready-to-wear collection. Now the company produces a vast array of women's clothing, bags, shoes, precious jewelry as well as men's clothing and accessories under the label Uri Minkoff.
Rebecca Minkoff was honored as an independent fashion-forward designer with her amazing designs loved by both everyday women and celebrities. Her casual luxury designs are for women who prefer multi-functional clothes and accessories whilst wanting to be recognized for their style but not for the logo on their garments. The eyewear collection of Rebecca Minkoff exudes a vintage flare. It embodies the contradictions and plurality of modern femininity being a sought-after indispensable accessory for every woman who usually plays more than one or two roles in everyday life. Women's collection include vintage-inspired, classic and contemporary models from traditionally looking square, round or rectangle to classic Cat-eye glasses. Multifarious designs, styles, shapes and colors allow women to create a variety of images, emphasizing versatility of her nature adding elegance, grace and sophistication.