Any modern woman knows the brand Victoria’s Secret celebrated by its high-quality and extravagant lingerie assortment and other products, including eyewear collections, body care products, sleep, sportswear, swimwear, accessories, and fragrances. This company became an iconic style of femininity, flirt, and seduction reflected in every item crafted by professional designers. Beautiful and impressive lingerie is a very important part of any woman’s wardrobe because sexy and comfortable undergarments help to build confidence and increase self-esteem. With Victoria’s Secret, any contemporary lady can feel prettier and graciously, choosing from a huge variety of distinctive items from top-rated fabrics and lace, created for various tastes, body shapes, and requirements.
The company’s founder Roy Raymond chose the name “Victoria” to be a symbol of respectability of the Victorian era with hidden “secrets”. The brand was born in 1977 in California’s small shopping mall, and it became very popular among women who found their favorite lingerie there and men who wanted to surprise their ladies with a delicate and luxury present. The brand also has its excellent eyewear collections crafted in a collaboration with Marcolin Group. Victoria’s Secret glasses feature trendy shapes, classy allure, and glamorous style for flirty, playful, and daring women who never compromise when looking for top-rated accessories.
Roy Raymond, the founder of Victoria’s Secret, wanted to present his wife Gaye with sexy lingerie but he felt very uncomfortable and shy just like many men who want to buy such delicate and intimate products for their lovely ladies. As a result, in 1977 Roy and his wife launched a famous American brand of lingerie to make the purchasing process comfortable and exciting for every man or woman. Paying meticulous attention to details and crafting excellent products from the finest materials, Victoria’s Secret became popular among customers. In 2012, the company established its PINK line designed for young girls who prefer the sporty-chic and free-spirited style of youth.
In 2018, the celebrated company started its exclusive partnership with Marcolin Group, a well-known Italian eyewear manufacturer that designs, crafts, and distributes gorgeous and stylish collections of sunglasses and eyeglasses for Victoria’s Secret brand. Both sun and optical frames are embellished with sophisticated and notable details like pink stripes, gold, and leopard print. Shapes include flirty cat-eyes, classic rounds, extravagant oversize styles, and modern lightweight silhouettes in a wide selection of colors. Well-recognizable fashionable and playful frames of eyewear collection are featured with a company’s logo and crafted from sleek silver and gold metal combined with crystal-effect colored acetate.
A famous brand with its interesting history was launched by an American businessman Roy Raymond who wanted to create a story where men could buy lingerie for their lovely women comfortably. Inspired by this idea, Roy opened his own shop in 1977 and launched its catalog full of refined and sexy products for women. Named after the Victorian era, the brand reflected this period of old England in its lingerie, with the secret hidden beneath.
The company was getting very popular, and by 1982, it was making about $4 million in its annual sales. In those times, there were rumors that the company was nearly bankrupted, and when Raymond created a more acceptable variant of European brand “La Perla” - products that looked opulent and exclusive but were affordable for most women. This worked out, and in the early 90s, Victoria’s Secret became the largest company in the US that manufactured and distributed high-quality and beautiful lingerie, having about 350 stores worldwide and sales up to $1 billion.
In 2016, the brand was split into three different divisions: Victoria’s Secret Beauty, PINK, and Victoria’s Secret Lingerie. And in 2018, Victoria’s Secret signed a contract with Marcolin Eyewear for designing, manufacturing, and distributing feminine collections of stunning eyeglasses and sunglasses crafted by the best Italian masters and reflected all the brand’s traditions.