Fendi clothes and accessories always captivated attention with their chic exclusive images. The brand is prominent for its bold, extraordinary and innovative approach to creation of high-class fashionable designs.
Now Fendi started a campaign to take into the world its latest eyewear creations including the Futuristic FENDI, the FENDI Glass, and FF FENDI. Each of the new models from Rome is marked by ancient history, inspired by the Italian art and fashion and can perfectly complete the fall wardrobe for any occasion.
Fendi has created a short film to get acquainted the public with the sunglasses from the most recent collection which consists both from sunglasses and optical frames. While the car in the film drives over the rolling hills and the English landscape passes before the eyes, three different models of sunglasses appeared in the frame. The viewer observes Fendi Futuristic frame which features 3D frame-within-a-frame effect. The model has a script “Roma/Amor” on the cylindrical metal insert on the nose and metal temples with F-shaped tips. It is available with lenses of different colors including clear lenses. Vintage-looking Fendi Glass has a circular silhouette in double structure metal, available as sunglasses or an optical frame, comes with the brand’s laser-engraved logo. In the new FF Fendi the FF logo is engraved at the top of each side of the lenses and on the metal half circle. The lightweight and sophisticated model is available as sunglasses, or as optical frames. The new Fendi collection showcases advanced experimental mindset of the brand and its inexhaustible creativity.
