Levi Strauss & Co, is a world’s known denim wear manufacturer and one of the largest clothing companies around the globe. Timeless jeans apparel from one of the oldest American brands firmly and permanently entered our everyday life.
For popularization of company’s products and for strengthening of position of a true lifestyle brand a line of accessories including Levi’s glasses was launched. A year ago Strauss & Co signed an agreement with a heritage eyewear manufacturer Safilo Group, for design, production and distribution of eyewear until November 2024 with the possibility to prolong the cooperation.
The first fruits of this collaboration have already appeared this year with the release of Spring/Summer collection. Created with fashion forward concepts in mind the new collection features contemporary styles and modern colour decisions in combination with elegance and modernity, which are the main characteristics of the brand. From elegant square glasses to round retro-inspired models, the collection provides a complete range of styles, utmost comfort and maximum functionality.
The new collection comprises 16 sunglasses and 19 optical frames absorbed the ideas of the American lifestyle and accomplished with brand corporate identity elements. Drawing inspiration from the shades of Levi’s® denim, frames colour schemes include a range of blue shades, warm gradients of gold and orange mirror lenses as well as more classic tones of black, brown or grey.
The new collection includes a variety of frames made of strong recyclable eco-friendly material called Hexetate having stronger properties than acetate.
