March 28, 2024
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Tommy Hilfiger Eyewear Campaign 2020

3 min read October 2, 2020 Ashley Miller

“Clothing should bring satisfaction, be a creative expression of a person and emphasize individuality.” – this motto was always guided by famous Tommy Hilfiger, who creates collections of clothes and accessories for every occasion.
Tommy Hilfiger brand creates classic American style clothing. The brand’s style does not contain anything superfluous, only simple and classic cut, basic clothing elements with the addition of modern fashion trends.

The brand has become so successful and popular that there is hardly anyone who at least once did not hear its name and did not recognize its red-blue-white label. Outstanding success was not just about making quality clothing. Powerful advertising campaigns that accompanied collections at all stages of their creation, as well as collaborations with famous people, actors, musicians and models, have borne fruit. So, he collaborated with David Bowie, Iman, Claudia Schiffer, Naomi Campbell, Milla Jovovich, Gigi Hadid and many other influencers. Kid’s collections developed jointly with Disney were popular as well.

Since 1985, Tommy Hilfiger clothing has appeared on the catwalks. Collections are constantly updated, but the colors remain unchanged and are always present in all brand’s creations. Surprisingly, such simple colors can be mixed in completely different proportions and patterns, and it will look bright, stylish and relevant.
The combination of red, blue and white looks fresh and effective every season. Tommy Hilfiger uses such color palette not only in clothes, but also in branded accessories.

As for the presentation of the new eyewear collection for the 2020 season, the brand’s choice fell on models Alton Mason and Kit Butler. A location on the seashore was chosen for shooting. The sound of rolling waves, a deserted beach bathed in soft sunlight and romantic characters who wear the brand’s relaxed clothing and effortlessly model the latest eyewear pieces from the American brand – this is the story told by photographers and cameramen. For the campaign Kit and Alton were joined by top model Ine Neefs, who was bringing attention to Hilfiger’s women’s eyewear.  

For the campaign Kit and Alton were joined by top model Ine Neefs, who was bringing attention to Hilfiger’s women eyewear.  The collection’s glasses reflect the brand’s style in the best possible way – laconic and impeccable style prevails and can be traced in round and square shaped glasses and in the panto models.

Among other models the collection include Aviators with a vintage sporty character and universal Wayfarers complemented by the brand’s signature details. All glasses reflect the modern, all-American character of the Tommy Hilfiger brand.

You should definitely pay attention to sunglasses and frames of the Tommy Hilfiger brand. Laconic models will be a great addition to your everyday look.

Discover the latest Tommy Hilfiger Eyewear collection at our store.