The Fall eyewear collection by Altair’s Joe, designed by Joseph Abboud, is making a significant contribution to the fashion industry in the current era of sustainability and environmental awareness. Committed to the mantra of “Just One Earth,” Joe presents the “Renewed” eyewear collection, where style seamlessly converges with sustainability. This groundbreaking offering features four new optical styles, with two crafted from plant-based resin and two designed from recycled stainless steel, marking a first not only for the brand but also for the Altair portfolio.
Founded by the visionary Joseph Abboud, the brand quickly gained recognition for its commitment to timeless elegance, sophisticated tailoring, and a profound respect for the environment. Joseph Abboud’s unwavering belief that fashion should coexist harmoniously with nature laid the foundation for Joe’s enduring commitment to sustainability. Throughout its history, the brand has been at the forefront of pioneering eco-friendly fashion practices. Long before sustainability became a buzzword in the fashion industry, Altair’s Joe was exploring sustainable materials and production techniques.
The “Renewed” collection boasts an exceptional attribute – the implementation of plant-based resin in two of its optical styles. This innovative material, obtained from castor bean oil, serves as a more sustainable alternative to conventional petroleum-based plastics. The frames made from plant-based resin not only offer a lighter and more comfortable wearing experience, but also demonstrate the brand’s unwavering commitment to reducing its ecological impact. By utilizing this eco-friendly option, the brand is making a significant contribution towards a greener planet.
However, the real game-changer in this collection is the inclusion of recycled stainless steel. Steel is renowned as the most recycled material on our planet, and Joe has harnessed this resource to create eyewear frames that are both stylish and sustainable. A remarkable 91% of the stainless steel used in these frames is sourced from recycled materials, predominantly collected from consumer usage. This recycled steel is then meticulously transformed into frame fronts, bridges, or temples, breathing new life into a material that would otherwise contribute to the growing pile of waste.
Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear, Inc., expressed the brand’s enthusiasm for this groundbreaking step, stating, “By introducing recycled stainless steel, we are thrilled to give customers even more sustainable options in eyewear. The brand’s commitment to sustainability aligns with ours, and this timeless collection complements those efforts seamlessly.” With best-selling shapes, a sport-casual vibe, classic crystal and gradient color options, and extended-size offerings, this line proves that sustainability can harmonize effortlessly with style.
The brand’s unwavering dedication to sustainability and its “Just One Earth” philosophy has propelled it into the forefront of eco-conscious fashion. With the “Renewed” eyewear collection, the brand not only redefines what it means to be stylish but also demonstrates that fashion can be a powerful force for positive environmental change. These products are more than just accessories; they are a statement of responsibility and a testament to the brand’s vision for a greener, more sustainable future in fashion.
JOE4104
Embracing a semi-rimless frame type, the JOE4104 embodies a harmonious blend of modern aesthetics and practicality. The semi-rimless design strikes the perfect balance between rimless minimalism and full-frame structure. This unique configuration not only adds an element of intrigue to your eyewear but also optimizes your field of vision, allowing you to focus on what truly matters. In addition to its striking design, the JOE4104 glasses by Joe can be customized to your prescription needs, ensuring that they enhance your visual clarity as well as your personal style. Whether you require vision correction or simply seek a pair of glasses that complements your look, these eyeglasses can be tailored to your unique requirements.
JOE4105
The JOE4105 is a testament to the enduring allure of the rectangle shape in eyewear. Its clean lines and well-defined edges evoke a sense of timeless sophistication, making it a perfect choice for those who appreciate understated elegance. Whether you’re heading to a high-powered business meeting or a stylish social gathering, these frames exude confidence and poise, elevating your look to new heights. The material used in crafting the JOE4105 is nothing short of extraordinary. Injected with precision and care, it exemplifies the brand’s dedication to excellence. Injected material is not just a choice; it’s a statement. Lightweight, durable, and exquisitely comfortable, these frames provide an unparalleled wearing experience. You’ll hardly notice you’re wearing them, yet they make a striking impression.
JOE4106
JOE4106 is more than just eyewear; it is a statement of style and a testament to the brand’s dedication to a sustainable future. With its square silhouette, it captures the essence of classic design while seamlessly integrating plant-based resin into its construction. This fusion of aesthetics and eco-consciousness makes it an ideal choice for those who appreciate both fashion and environmental stewardship. As a featured star in the brand’s advertising campaign, JOE4106 showcases how sustainability can harmonize effortlessly with elegance. It invites wearers to make a fashion statement and contribute to a greener, more sustainable world. This unique style and responsibility come together, setting a new standard for eyewear that resonates with the modern, eco-conscious individual.
JOE4107
With a bold square shape that exudes confidence and style, this eyeglass frame seamlessly blends fashion-forward aesthetics with timeless appeal. Crafted from high-quality metal, it combines durability with a lightweight feel for unparalleled comfort throughout the day. The JOE4107 represents a harmonious fusion of sophistication and innovation, characterized by its semi-rimless frame type. This design choice showcases a contemporary edge and ensures a sleek and unobtrusive profile, allowing the wearer to make a statement without overwhelming their look. Whether worn in a professional setting or as a fashionable accessory for everyday wear, the JOE4107 is a versatile eyewear choice that embodies the essence of modernity.
JOE4108
Available in a palette of sleek and versatile color options, including Blackjack, Gunmetal, and Midnight, this eyewear masterpiece caters to the discerning style sensibilities of modern men. Crafted from premium metal, the JOE4108 boasts a robust and enduring frame material that exudes sophistication and durability. Its distinctive rectangular shape, coupled with a full-rim design, presents a bold and confident statement that effortlessly complements a wide range of facial features. These prescription eyeglasses are more than just a vision correction tool; they are a fashion-forward accessory that elevates any ensemble. Designed exclusively for men, the JOE4108 seamlessly bridges the gap between functionality and aesthetics, embodying a sense of refined elegance and versatility.
The “Renewed” eyewear collection by Joe is not just a product of the times but a harbinger of a brighter, more sustainable tomorrow where fashion and eco-consciousness go hand in hand.
