Movitra, the Milan-based eyewear house renowned for reimagining the rules of optical design, has unveiled its highly anticipated Spring/Summer 2025 campaign, titled “Framing the Future.” With this new direction, Movitra delivers more than just a collection—it offers a bold statement about where eyewear is headed. Built on a philosophy of protection, purpose, and progress, the campaign pushes the boundaries of traditional craftsmanship, redefining what it means to wear a pair of glasses in the modern age.
At the heart of the campaign lies Movitra’s commitment to engineering-led design. Every frame is created with patented rotating arms that fold inward to shield the lenses—an invention born from the brand’s ongoing mission to protect what matters most: vision. But the innovation doesn’t stop at function. The SS2025 line reflects a clean, architectural aesthetic inspired by Italian minimalism. Each shape is a blend of geometric balance and ergonomic comfort, emphasizing bold edges, deep color tones, and a tactile matte finish.
The campaign imagery captures this spirit perfectly. Shot in a series of ultra-modern, industrial spaces, the visuals place the eyewear in a futuristic context. Harsh shadows and crisp lines create dramatic tension, placing full focus on the frames themselves—sleek, intelligent, and daring. The environments echo the precision of the eyewear: confident, cool, and unapologetically refined.
“Framing the Future” is more than a slogan—it’s Movitra’s manifesto. It signals the brand’s evolution from a niche disruptor into a global name recognized for both its avant-garde innovation and its respect for Italian heritage. Every detail, from the tension of the hinges to the curvature of the temples, is infused with intention. Movitra doesn’t chase trends. It invents frameworks for the future—both literally and metaphorically.
Movitra Phaenomenon 01
Movitra Phaenomenon 01 sunglass frame captures the essence of bold innovation with its distinct square shape and modern attitude. Crafted in Italy, the frame combines lightweight acetate with Movitra’s signature rotating temple system, ensuring both lens protection and striking visual appeal. The sharp angles and defined lines create a confident, architectural look that’s ideal for trendsetters who value form and function. Finished in a deep black with subtle matte elements, Phaenomenon 01 is designed to make a lasting impression. Whether paired with a tailored outfit or casual wear, this frame brings a futuristic edge to everyday style, showcasing Movitra’s unique approach to design and eyewear protection.
Movitra Trinitas 03
With its refined geometric silhouette and dual-material construction, Trinitas 03 shades redefine sophisticated eyewear. The rounded square lenses are balanced by a sculptural bridge and sleek metal temples, offering a lightweight feel with enduring comfort. Movitra’s patented rotating hinge mechanism is seamlessly integrated, protecting lenses when not in use and adding a mechanical elegance to the frame. The blend of matte and polished textures gives Trinitas 03 a modern, versatile aesthetic suitable for both professional and casual looks. These sunglasses embody balance—between tradition and technology, between minimalism and personality—making it a favorite for those who appreciate thoughtful design and subtle innovation.
Movitra Tectum 01
Movitra Tectum 01 stands at the crossroads of utility and elegance. With its distinctive rectangular silhouette, robust acetate build, and pronounced bridge, this sunglass frame makes a bold architectural statement. The matte finish enhances its sculptural form, while Movitra’s innovative rotating temple system ensures maximum protection for the lenses and a unique user experience. Despite its strong structure, Tectum 01 remains lightweight and comfortable for all-day wear. The design resonates with individuals who prefer clean lines, durable materials, and intelligent craftsmanship. Whether you’re heading into a meeting or exploring a cityscape, Tectum 01 is designed to perform with modern sophistication.
Movitra Vis Insita 02
Movitra Vis Insita 02 masterfully blends futuristic style with mechanical brilliance. Its slightly rounded rectangular lenses and bold acetate front deliver a refined yet confident look, while the minimalist metal temples add contrast and lightness. True to Movitra’s spirit, the patented rotating mechanism protects the lenses and elevates the design with a functional twist. The deep, moody color palette adds depth and character, making this frame a versatile choice for daily wear. Vis Insita 02 eyeglasses speak to those who appreciate precision engineering wrapped in timeless aesthetics—ideal for creatives, professionals, and anyone who values smart design with an unmistakably Italian edge.
Movitra Apex 06
Movitra Apex 06 is a celebration of bold craftsmanship and technical mastery. Designed with strong, angular lines and an oversized silhouette, this optical frame commands attention while delivering lightweight comfort through high-quality acetate. Its standout feature remains Movitra’s innovative rotating arm system, engineered to protect lenses from damage while adding a dynamic edge to its form. The Apex 06 offers a daring look without compromising wearability, making it perfect for individuals who want their eyewear to reflect strength and individuality. Finished in a stylish blend of matte and gloss, this model makes a clear statement—where peak design meets everyday performance.
Movitra Levitas 03
Sleek, refined, and ultra-light, Movitra Levitas 03 brings subtle sophistication to contemporary eyewear. The semi-rimless design emphasizes clarity and openness, while the soft rectangular shape flatters a range of face shapes. Built from high-grade titanium and acetate, the frame feels almost weightless on the face—yet it remains remarkably strong, thanks to Movitra’s patented rotating mechanism that protects the lenses with a simple twist. Levitas 03 eyeglasses are ideal for wearers who seek understated luxury with a hint of technical intrigue. Its minimalist lines and balanced proportions reflect Movitra’s design philosophy: delivering everyday elegance through innovation and precision Italian craftsmanship.
The Spring/Summer 2025 collection also introduces new materials and refined silhouettes, offering lighter, more flexible designs without compromising on strength. Sustainability remains a key consideration. Movitra continues to explore eco-conscious production methods and responsibly sourced materials, reinforcing its dedication to creating products that last in both form and relevance.
What sets Movitra apart in a crowded market is its ability to fuse emotional design with advanced mechanics. Glasses are no longer passive tools but active elements of personal expression. Whether worn in a boardroom, on a bike, or at an art gallery opening, Movitra eyewear adapts, protects, and performs—becoming an extension of one’s lifestyle.
