For more than a century of history, the Prada family business has successfully evolved from the sale of exclusive travel bags in the Fratelli Prada store to the Prada fashion house, run by the granddaughter of the founder of the company, Miuccia. In 1913, Mario Prada, a Milanese craftsman, set up a shop in Galleria Vittorio Emanuele II and attracted a VIP clientele, which included wealthy aristocrats. His customers loved the exclusive, top-quality products that remained fashionable over time. For more than half a century, the company has developed in the same direction that was set by Mario. And then, with the arrival of his granddaughter Miuccia in the family business, the brand began to play with completely different colors.
In 1989, Miuccia presented the first Prada Fall/Winter 1989/1990 women's ready-to-wear collection. The brand's outfits were distinguished by their clean lines and monochrome. This approach was different from the global trends that were characteristic of that time - aggressive sexuality and kitsch. Prada has found its clients - people who prefer elegant and laconic luxury. Therefore, when Prada launched a line of sunglasses together with Luxottica, the brand's sunnies and eyeglasses immediately came to the attention of fashionistas. The company's specialists successfully bring innovative ideas of designers to life, while paying great attention to quality. There is a huge range of various trendy shapes and colors in the Prada eyewear collection, starting from Aviators, which are relevant at all times, and ending with ultra-trendy geometric shapes that will certainly add zest to any image.