Matsuda Glasses and Eyewear

We seem to crave special intimacy with the things we wear, so we want them to be skin-friendly and durable. Everyone wants to let into his or her inner space something, unlike other objects of the same kind. It sounds paradoxical, but we are eager to humanize our soulless and dumb helpers. The Japanese have known this problem for about a thousand years. They appreciate the item for its individuality and the unusual history associated with it. The Japanese have mastered Western technology and offer the world high-quality goods. But only a few Japanese brands offer Japanese style to the west. Matsuda is one of them. Mitsuhiro Matsuda does not consider Europeans so primitive that they do not understand the subtle structure of Japanese aesthetics.

Matsuda frames and sunglasses combine thousands of years of Japanese craftsmanship and innovative technology to create unique pieces worthy of being called art objects. This is not a banal combination of Eastern and Western styles. Matsuda-san, a daring experimenter and destroyer of stereotypes in his youth, came to understand the subtle charm of European culture in his mature years. He experienced Western beauty through the eyes of an Eastern man. At first, the façade caught his eye, sometimes vulgar, sometimes overly pragmatic. That is why the Japanese among themselves call Western people barbarians. However, with age, Mitsuhiro Matsuda understood the deep essence of European culture, in particular, Gothic architecture and Victorian art.

• Inspirations from the Past: Captivating and unique frames by Mitsuhiro Matsuda and his colleagues reflect the architectural and cultural history of different epochs. Some of the most admired architectural styles that offer rich sources of ideas include the Gothic structure of medieval Europe. Likewise, the gorgeous and fancy Victorian style that features intricate designs and accentuations enriches the list of inspirations.
• The "Made in Japan" Conundrum: Although the phrase Made in Japan may be effective as a marketing appeal, it has generated controversies and protests from some prestigious Japanese firms that would rightfully claim this phrase. Matsuda is a brand that is steeped in tradition having been established in Japan and embodies the principles of quality craftsmanship.
• Celebrating Craftsmanship and Design Mastery: Sitting at the core of Matsuda’s values is a deep respect and love for the artisans who create its products and the pioneering architects of design. These people have worked for years, dedicated to exploration and constant improvement. If these frames could open their mouths, they would narrate to the wearer of them how much time had been taken in the making of them and how skilled the hands of a man were which gave them life.
• Zen Philosophy and Eyewear Enlightenment: In other words, Matsuda’s eyewear creations are not just simple items used in everyday life; they reflect fundamental aspects of Zen philosophy. What is unique about these frames is that with every wearing of them, one gets to discover a new aspect of the personality of the frames, and hence, a new aspect of oneself.