Persol Glasses and Eyewear

The history of the brand dates back to the First World War when Giuseppe Ratti began the production of specialized eyewear for pilots. Since he was a photographer by profession and had some knowledge of optics, he decided to take on the development of goggles that would be comfortable to wear and protect pilots from the bright sun and wind. This is how the famous Protector glasses were born. The Protector glasses appeared in 1917. They consisted of two brown lenses, framed in rubber and fixed with tape at the back of the head. The yellow-brown quartz lens used in goggles provided the highest UV protection available at the time. Soon this protective model of glasses became widely used in Italian aviation and brought the company world fame.

Travelers and pilots loved these glasses for their comfort and functionality. And a little later they also began to be used by auto and motorcycle racers. However, the mass production of Persol sunglasses started in 1957. At that time the brand introduced its famous model 649 designed for tram drivers in Turin. Very soon this model became popular with the general population, after the release of the film "Italian Wedding", starring Marcello Mastroianni. Even today Persol glasses are preferred by many celebrities and politicians for their quality and true Italian style. Although Persol has gained worldwide popularity with stylish and elegant sunglasses, its eyewear for vision correction is just as high quality and original. For more than a century, Persol Glasses and Eyewear have graced the faces of the most demanding customers around the world. The reasons for this success are easy to guess.

• Persol's Flexible Fit Innovation: One of the innovations and distinctive features of Persol is the special patented Meflecto flexible connection system, which makes the glasses adaptable to any type of face and reduces the pressure of the temples on the head. This is a complex pattern of flexible parts joining, which ensures the perfect fit: smart glasses adjust to the structure of the face of each individual wearer. The Meflecto element consists of two cylinders - metal and nylon, which are embedded in acetate and intersected by a thin flexible stainless steel strip.
• Supreme Arrow: The known logo of the brand in the form of a silver Supreme arrow (reminiscent of the sword of ancient warriors) is used as one of the functional parts of the glasses at the junction of the temple and the front of the frame. This arrow has changed its appearance in the entire history of the brand about 30 times, the first was developed by Giuseppe Ratti himself.
• Handcrafted Heritage and Timeless Quality: The peak of the dawn of the brand came in the 50s, at this time models were created that have become classics, but they are still popular now. Almost all Persol frames are handcrafted. They are made of acetate, thus the glasses are hypoallergenic and almost always warm to the touch. The process of smoothing the upper and lower edges of the frame bridge, which even has its own name "telatura", is carried out very carefully. The technology, invented in the 30s, is still practically unchanged.