Why optical brands from Germany are so popular today? The answer is quite simple: Germans are always guided by order and tradition. They have always been distinguished by their adherence to pedantry, and this is why the first association that most of us have when mentioning German brands from automotive to glasses is irreproachable quality and meticulous attention to detail.
BMW and Mercedes Benz, Puma and Adidas, Hugo Boss, and Montblanc – the country is famous for its brands with centuries-old traditions, for each of which the words “reputation”, “accuracy”, “reliability” and “impeccable style” are fundamental concepts. The quality of products of German manufacturers has long become a kind of benchmark, recognized all over the world, and the skillful combination of modern technologies with perfect design and first-class materials inspires confidence among both car fans and in the field of fashion.
The Germans have a solid reputation as manufacturers of practical, reliable, and functional glasses. Unlike the creations of their neighbors, the Italians and the French, German frames usually have a discreet design, most often closer to the classic, but still, the widespread opinion that glasses created by German designers are too conservative has long been outdated. Although one should not deny the fact that frames created by German craftsmen are perfect for business style looks, as well as for everyday wear.
German design in glasses is practicality, the absence of unnecessary heaps of decorative elements, a refined mix of colors and shades, and a constructivist approach to shapes and lines. The classic style becomes even cleaner, laconic, and delicate. We can safely say that in the glasses of German brands one can find a unique combination of high functionality and sophisticated aesthetics, as well as unusual emotionality and avant-garde.
ic! berlin
In the realm of avant-garde eyewear brands hailing from the German capital, ic! berlin stands tall, capturing worldwide recognition for its bold designs, groundbreaking innovations, and unparalleled craftsmanship. Berlin, known for its liberal and open-minded atmosphere, attracts individuals with a creative spirit, making it the perfect breeding ground for a brand that embraces freedom of expression and celebrates individuality. At the heart of ic! berlin’s philosophy lies the belief in the power of self-expression and the unrestricted pursuit of personal style. This innovative eyewear brand distinguishes itself with its signature feature—frames devoid of screws and instead utilizing a unique temple fastening system. This exceptional design element, coupled with sleek aesthetics, premium materials, and flawless functionality, exemplifies the brand’s commitment to pushing boundaries and redefining traditional eyewear conventions.
ic! berlin frames and sunglasses are meticulously crafted to embody the perfect fusion of form and function. By discarding the need for screws, the brand achieves a streamlined and minimalist aesthetic that resonates with individuals seeking eyewear that exudes both sophistication and contemporary edge. The result is eyewear that not only enhances one’s visual experience but also serves as an artistic statement, elevating personal style to new heights. With ic! berlin, wearers not only have access to a range of stunning designs but also experience the joy of owning eyewear that embodies the spirit of artistic freedom and individual expression.
Hugo Boss
One of the most influential companies in the fashion world, Hugo Boss, has perfectly fitted its eyewear line into the general style of classic clothing for successful men and businesswomen. Such branded glasses emphasize the impeccable taste and high image of their owners. Hugo Boss frames have a German restrained design in the format of moderate minimalism without pretentious decor and unnecessary details. There is no hint of retro in Hugo Boss eyewear, it is a new fashion classic with a pronounced modern mood.
Montblanc
The German brand Montblanc, which began its history in 1906 with the release of exclusive pens, launched its own optical line in 1997. Montblanc sunglasses and frames are the epitomai of sophisticated style, high quality, and exquisite design. The brand was chosen by the kings and presidents of many countries around the world because all its glasses are exclusive and made of high-quality materials: special metal alloys and polished acetate. Some models are produced in single copies.
BMW
BMW is one of the oldest brands that pioneered the era of automotive and aircraft construction and has grown into a brand of global quality. The modern and comfortable BMW frames and sunglasses for both men and unisex, with the addition of smart details, convey the true essence of the brand. Precision and perfection, as well as harmonious contrasts, are presented in these models. The distinctive frame style, functionality, polarized lenses, and an integrated spring-loaded hinge for added flexibility and durability make BMW glasses unique.
Germany has an excellent reputation when it comes to eyewear manufacturing, and the known attention to detail of the Germans makes their frames a truly valuable asset.
