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Airlock Element Chassis Eyeglasses by Pure™. Shape: Square, Material: Metal, Frame Type: Rimless. This model is available in four different color combinations and sizes. The new eyewear brand from the Marchon brands list Pure, is a real opening of this year which stands apart with its latest collection. The brand offers optical frames featuring clean aesthetically pleasing look which among other things have an unusual isone-piece rimless eyewear mounting system and Marchon’s Airlock technology. Subtle models made of the lightest materials and barely visible on the face are presented in a range of colors including gunmetal, metallic bronze, metallic gold and metallic silver for metal frames and traditional colors for plastic ones. Pure is targeted to people who search for innovative design and superior quality in the eyewear and are committed to the usage of the ultimate technologies.
|Model||Airlock Element Chassis|
This year Marchon announced its new proprietary brand Pure offering luxury eyewear from 2010. The founder of this optical brand, Ira Lerner, is a true professional with more than 20 years' experience in eyewear, fashion and cosmetics industries. Ira Lerner initially focused on the arts, with an interest in photography and technology.
Studying fine arts and photography in college, he became the youngest photographer to work with National Geographic and later became a fashion photographer, opening his own advertising agency associated with the fashion industry.
Thus Lerner was involved in advertising campaigns for Marchon Eyewear launching the Flexon and CFG brands. An immersion in eyeglass design and technology was the result of the founding of ISL (Ira Stephen Lerner) Technologies, LLC., which then led to the launch of the new Pure brand. The brand offers gorgeous, unprecedented minimalist pieces of modern eyewear made of the lightest and finest materials, designed with the latest innovative technologies for those who value sophisticated elegance in their image and prefer to be different, choosing only the best and unique from the modern.
Pure is one of the freshest brands in Marchon portfolio. Its founder Ira Lerner, who has a lot of experience as an optical designer and inventor, introduced the recent brand's collection bringing to the optical industry the latest innovative techniques and totally new approach to making eyewear. The brand's collection is a combination of outstanding quality and impressive high-end technology expressed in thinnest, lightest glasses made of a single strand of xanadium and weightless airy plastic.
The brand designs the minimalist eyewear ever made with a one-piece rimless eyewear mounting system.High-end materials
Each style is handmade of the titanium and lightweight plastic to ensure the highest quality manufacturing standards.Innovative featuress
The eyeglasses are crafted without hinges and screws utilizing a single strand of wire that is threaded through holes in the lenses.