Pure Glasses: High Style and Innovation

Earlier this year the new Pure optical collection was released. Pure is a luxury eyewear brand with a decade of experience in creation of extraordinary optical frames so thin and weightless that bespectacled people are not even sure if they have glasses on their face. 

The brand's main goal is to deliver exclusive eyewear pieces made of titanium alloy and feather-weight plastic which carry to their wearers a pure elegant look.

To create fashion-forward eyeglasses the brand's inventors use special wire made of proprietary, high-performance alloy, Xanadium, which has a friendly memory and is corrosion and acid resistant. This material is really lightweight and is very good for lenses - it does not scratch or damage them. 

Moreover, some models come without nose pads - there is no need for them and the lenses cozily rest directly on the nose. Pure eyeglasses are surely more than we used to think about glasses before, and they are the best selection for those who like to be on the cutting edge of new technology and high styling.