NAONED Glasses and Eyewear

NAONED is a French brand specializing in optical frames and sunglasses, which was established in 1999 by Jean-Philippe Douis, an optician. Launched in the dynamic city of Nantes, the brand name “Naoned” is the Breton word for Nantes. Since its launch, NAONED has aimed at creating products that look good and work effectively as the French art of craftsmanship dictates. Prominently standing out in the rather saturated eyewear market, the brand focuses on producing frames that look great and perform even better. For NAONED, the idea of traditional manufacturing techniques runs through what the company does as its DNA. Every frame is handmade in France, which aligns with the idea of manufacturing the product locally. This approach means that the quality is maximum and the greenhouse gasses emitted from long supply chains are minimized. NAONED collaborates with specific French ateliers to create every frame as the brand benchmarks and invests in high quality and innovation.

NAONED eyewear is versatile and made from high-quality materials which means it is strong but comfortable to wear. Cellulose acetate, which any of their frames may be made from, is a hypo-allergenic and biodegradable substance obtained from wood or even cotton cellulose. This material not only contributes extraordinary tensile strength and durability but it also opens the door in the choice of a large palette of various colors to achieve expressive forms. Apart from cellulose acetate, NAONED also uses metal alloys including nickel silver, monel, and bronze. These are metals that are coated with hypoallergenic varnishes, chosen for their sturdiness. Another clear example of their social awareness and sustainability is the design of the Dôn collection. A distinctive range of spectacles entails frames harvested from the seaweed, which underlines a commitment to ecological responsibility. With experiments in using seaweed for its frames, NAONED is actively expanding the circle of sustainable material usage while providing people with premium-quality glasses that respect their aesthetic preferences.

• Kêr: NAONED’s Kêr Collection is bright and cheerful, as every frame represents the energetic spirit of Brittany cities. The astoundingly colorful acetate range within the Kêr Collection adds playfulness yet maintains the charm of sophistication without even a hint of childishness. High-quality acetate is employed to make each frame as comfortable as possible, easy to wear, and long-lasting throughout the day. Of all the models in this collection, EZIEG stands out, as it is specifically tailored for women who want provocative and beautiful appearances. This frame has a round shape which is somewhat traditional, but the acetate creates a contemporary look.
• Stêr: One of the major innovations introduced by the Stêr Collection is the juxtaposition of acetate and metal in frames that are lightweight, trendy, elegant, and practical. This collection is tailored for those who enjoy the aesthetics of minimalism but also want to add a dash of style. The incorporation of metal detail into the acetate frames brings a level of contemporary sophistication into the glasses creating a perfect blend of fashion and comfort. One example from this selection is FOGEO – a full-rim prescription eyeglass frame designed for women. The shape of the frame is square which brings structure; a combination of acetate with metal makes the frames very strong yet fashionable.
• Enez: The Enez Collection from NAONED is rich in geometrical lines and a clear focus on intricate components. All these pieces are ideal for those who want their glasses to make a statement with a hint of elegance and boldness. Looking elegant and sophisticated, the lines of the Enez Collection are purified by geometrical shapes that, at the same time, become postmodern and timeless. There is a Wayfarer-style frame titled MEN RUZ, created for men, that can be credited to this collection. This model is made from acetate and metal and it reflects the principles of the Enez Collection, namely geometrical shapes and striking designs. The traditional Wayfarer form which appeals to everyone is transformed to the present with perfected material and polished form, thus the MEN RUZ model has it all that any man would desire in a blend of timeless chic and style.