Diesel

Diesel Glasses and Eyewear

Products: 124 of 91
Products: 124 of 91

Diesel is an ambitious brand created by Renzo Rosso by rebranding the denim company Moltex in 1978 to make a truly authentic Italian brand. The company hasn't chased new trends and stood true to its roots to manufacture vintage jeans that looked worn. Being a leader in jeanswear production, the brand uses a retrospective approach and fills its clothes, accessories, and footwear for men and women with a spirit of passion and individuality. Diesel is a sign of rebels who ignore fashion forecasts and come with their unique products from creative and tasteful designers who inspire every item with inner power, uniqueness, and personal style. 

The advertising campaigns of Diesel do not introduce their collections directly but create the brand's message to represent the whole company as a manufacturer who stands out from the crowd and promotes self-expression, originality, and eye-catching style. One of the recent Diesel's messages is "Be Young and Stupid", and the meaning of this phrase is how the company has come to its current position: when Renzo Rosso took a "stupid" step to create a pair of jeans he wanted to have, and then he did another "stupid" step to sell those jeans to people. And here are how those few "stupid" things ended up creating a world-known company loved by millions of people all around the globe. Bold designs, bright colors, and individual images are the main characteristics of this celebrated Italian brand.