Azzedine Alaïa is one of 14 world-famous luxury brands that compose the impressive portfolio of Kering Group, the industry leader that manages the development of a series of most powerful Fashion Houses, including Alexander McQueen, Cartier, Brioni, Gucci, Balenciaga, Saint Laurent, just to name a few. Paying much attention to innovation, craftsmanship, and sophisticated design, Azzedine Alaïa brand creates extraordinary pieces that glamorize the female form and which are adored by women throughout the world for their awe-inspiring design and essential beauty. Nowadays, the Azzedine Alaïa collection includes ready-to-wear lines, shoes, handbags, leather accessories and the eyewear. The tradition of uncompromising craftsmanship and craving for the exceptional are reflected in everything that is created by the Maison Alaïa.
Alaïa brand has always stood aside from the crowd of look-alikes, creating unique refined things by blending the time-honored couture techniques, beautiful feminine designs and innovative materials. All Azzedine Alaïa products, including Alaïa sunglasses, are high-quality and brand new. The sunglasses perfectly reflect the designer’s idealization of female beauty. The enticing collection offers frames that combine modern design with vintage aesthetics that will never go out of fashion. Whether bold oversized squared frames, sophisticated round glasses with unique ornaments, graceful cat-eye styles, or soft rectangular shapes, each pair of Alaïa sunglasses demonstrates the manufacturer’s commitment to the exaltation of the beauty of the female form.
Since its establishment in 1982, the Parisian Maison of Azzedine Alaïa has gained a worldwide reputation for its individuality and utmost quality of the products offered. Each Alaïa thing features exclusively decorated and dazzling design, which makes it definitely one of a kind. With a main focus on architectural excellence, the Maison’s unique vision is reflected in sophisticated patterns designed with a precise attention to detail. That unparalleled sculptural approach and exquisite stylistic touch found in the silhouettes of Alaïa’s wearing, bags and shoes, is further presented in the impeccable Alaïa eyewear collection.
The collection includes both sophisticated metal frames and oversized silhouettes, each crafted in Italy from the highest grade materials with utilizing latest techniques. The frames are richly decorated with the petal pattern, bold prints, raised motifs, unique ornaments, or micro stud details joined with the iconic Alaïa hinge. To ensure superior comfort and 100% UV protection, the lenses are made from impact- and scratch-resistant prescription material and coated with an anti-reflective layer. Inspired by woman’s elegance and beauty, Azzedine Alaïa sunglasses are a perfect choice for those women who appreciate feminine silhouettes and want to make a bold statement.
Azzedine Alaïa is a famous Tunisian master couturier, adored for his beautiful fitting silhouettes and known as the "King of Cling," "The Master of Cut and Fit," "A Sculptor." Alaïa was born in the capital city Tunis, Tunisia, in 1935. Since his childhood, he became deeply interested in art and design. At the age of 22, young Alaïa moved to Paris and started to design for some of the most notable names in the fashion industry at the time, including Christian Dior, Guy Laroche, , and Thierry Mugler.
In the late ‘70s, Azzedine Alaïa opened an atelier in his small Parisian apartment and presented his first ready-to-wear collection, where he used smooth materials like velvet, stretch wool, Lycra bandages, and leather – lots of it, punched with patterns like lace or embellished with silver-tone inlays/eyelets. Since then Azzedine Alaïa became an icon in women's fashion, creating for some of the world's most fabulous and fashionable women.
By the end of the ‘80s, Azzedine Alaïa opened his own boutiques in New York, Beverly Hills, and Paris .The designer’s clinging, seductive silhouettes were a massive success. Among his most loyal fans were the world’s most famous fashionistas and celebrities, including Tina Turner, Grace Jones, Madonna, Naomi Campbell, Carine Roitfeld, Janet Jackson, Franca Sozzani.
The Great Couturier died in Paris, in 2017, at the age of 82. Till the end, Azzedine Alaïa remained true to its original philosophy – to make women beautiful and happy – “I think women should be seductive, not triste. There’s enough sadness in life now without making women look sad, too.”