An iconic BMW company was established in 1916 as Bayerische Motoren Werke AG - a manufacturer of aircraft engines and started to produce automobiles and motorcycles in 1928. And nowadays, this brand is the leading designer of superb vehicles recognizable by people all over the globe. The main strategy of the brand is to use the latest technologies in manufacturing as well as pay attention to optimization and comfort. Being a worldwide leader, the company improves its products constantly by adding new features and improving performance to stay on top. The special popularity and fascination of the German company are not only explained by its finest products and newest technologies but also lies in the brand's history made by its well-known inventors and designers who did their best for the development.
Apart from automobiles, BMW creates many other items, including eyewear collections in cooperation with Marcolin. In 2019, the company signed an agreement with an Italian manufacturer for producing a line of eyeglasses and sunglasses that appeared on the market in 2020. The collection includes exclusive models of premium glasses featured with a famed BMW logotype. Each model is designed meticulously with the best craftsmanship to provide maximum comfort and add a touch of spirited and youthful style to any image.
Everyone in our world is familiar with the famed brand BMW that produces luxury vehicles and motorcycles for more than 100 years in a row. And now, probably even every child can recognize easily a famous white and blue logo that symbolizes Bavaria, home of the great company but not the spinning propeller of an airplane that many people are used to thinking. Apart from its celebrated vehicles, the manufacturer produces other items in cooperation with trustworthy companies, including the German brand PUMA and Marcolin Group from Italy. In 2019, the brand has signed a 5-year contract with Marcolin for work on a new eyewear line.
BMW was inspired by their stunning 8 Series when they designed an exclusive line of eyewear with sleek lines and dynamic frames of premium quality embellished with eye-catching details. Stunning eyeglasses and sunglasses are created in the best traditions of the brand filled with its spirit and style and offered in a range of hues. An array of frames includes modern rimless and semi-rimless shapes as well as classic wayfarer and rectangle silhouettes in tortoiseshell, marbled, and two-tone colors. Both sunglasses and eyeglasses are available with the best lenses to provide exceptional comfort. Excellent collections are made for those people who prefer a modern style, durability, and youthful looks.
BMW has its deep roots in Rapp-Motorenwerke GmbH that was producing aircraft engines since 1913 to support the German Empire’s air force during the First World War. Later in 1917, the company changed its name to Bayerische Motoren Werke GmbH that became a stock corporation in the next year. In 1922, the investor and a pioneer in aircraft construction Camilo Castiglioni bought the BMW brand, and the company changed its name again to Bayerische Motoren Werke AG. The brand began to produce automobiles in 1928, and the first car sold by the company was a rebadged Dixi named the BMW 3/15.
Over the years, the well-known company developed and got bigger, designing many famous automobiles, including sedans, sports cars, and luxury models. Apart from vehicles, the brand offers motorcycles, being an innovator in technical design, and developing new technologies in the automotive industry. The headquarters of the famed brand is situated in Munich and its building has a look of a 4-cylinder engine that reflects the automotive company’s soul. Being a recognizable brand all over the globe, BMW participates in sponsorships with the US Olympic Committee and various championships. Starting from 2019, the company produces incredible collections of eyewear in a fruitful collaboration with the famous Marcolin Group.