The American brand Juicy Couture has become known largely for its velour tracksuits. They are worn with pleasure by both ordinary customers and Hollywood stars. The most popular products of the brand are painted in various shades of red, pink, yellow. Models are often adorned with shiny prints and luxurious embroideries. The assortment of products of the "juicy" brand includes a wide variety of products: clothes, shoes and accessories not only for men, women and children, but also for pets. In 1996 by two California residents - Pamela Skaist-Levy and Gela Nash-Taylor. They had two hundred thousand dollars, enthusiasm and a great love for design of beautiful and comfortable clothes. In addition, two friends had common views on fashion and style. So, they both believed that a girl should look attractive on all occasions. Hot pink velour tracksuits embellished with gold embroidery have become very popular among West
Coast girls, who chose the simplest and most comfortable clothes for car travel, in which they would be comfortable to drive all day. Soft and comfortable, like pajamas, the suit has become a great alternative to casual wear for the Californians. In addition to clothes, Juicy Couture bags are very popular. They are made of genuine leather and suede of the highest quality and decorated with bows, fringes, rhinestones and sequins. Stunning and bright brand's glasses adding zest to any look won't be also left without attention.
Juicy Couture is an American brand of clothing which gained fame thanks to its velour women's sports suits. The company's products are mainly aimed at female population from 10 to 26 years old, however, in the assortment there are collections for men, children and infants, as well as accessories for pets. In the mid-90s, Gela Nash-Taylor and Pamela Skaist-Levy, created their brand, reflecting a fresh and bold image of a contemporary girl. The brand's line included casual-style clothing: one of the main hits of the brand was tracksuits with gold embroidery made of bright soft velour.
Thanks to celebrities who showed off in peach or pink tracksuits, the company's things went up, and soon the brand began to produce full-fledged clothing lines. Comfort and open seductiveness lie in the core of the brand's style. In addition to velour suits, miniature shorts, short skirts, skinny jeans, ultra feminine dresses were in the assortment. The most popular brand products are painted in various shades of red, pink, yellow. Clothing models are often adorned with shiny prints and luxurious embroidery. In the mid-2000s a new area for Juicy became men's clothing. The brand stayed true to its concepts of comfort, vibrant color palette and sex appeal and presented men's polo shirts, knitwear and trousers. The entire collection of Juicy Couture sunglasses is designed in a light summer style.
In 1997, two friends decided that bright clothes were an optional part of nightclubs and started making glamorous velour suits for sports and yoga. Velour tracksuits became the face of the American brand. They were especially popular because of the ironic inscriptions that adorn each model from Juicy Couture. Slogans like "Go couture yourself", "Dude, where's my couture?", "Wake up and smell the couture" have long become catchphrases.
Since 2002 Juicy Couture has been producing men's and children's clothing. The brand continued to conquer the United States, with boutiques opening across the country. Now the brand stores are open in more than 60 countries of the world: in Europe, Asia, Latin America, and the Middle East. The peculiarity of the Juicy Couture style is undisguised sexuality, but at the same time the most comfortable cut. All garments are made of soft and very comfortable materials in bright colors.
Embracing the heritage of the lively and lighthearted life of the California West Coast, the brand reflects it in the designs of their collections, which always have a place for self-irony.