In the Roaring Twenties, the talented and ambitious player René Lacoste made an impression with his wonderful tennis game, and ten years later, he founded the iconic brand that surprised people with its originality and style. Recognizable for its famous logo with a green crocodile, Lacoste offers to customers a full range of products created with meticulous attention to every detail. A celebrated company produces men’s and women’s collections of perfect clothes, elegant watches, leather goods, footwear, underwear, fragrances, and eyewear manufactured in the most responsible, ethical, and qualitative way. Stylish and sporty, every item crafted by this French brand is filled with perfect functionality and chic image, providing the owner with a variety of colors and designs to fit any look.
The essence of the company is a modern and urban wardrobe, filled with sport and French elegant style, created for bright and contemporary people who appreciate the mix of trendy looks with the finest quality and functionality. In 2018, the brand has celebrated 85 years of existence and announced a limited Save our Species collection. In 2019, on the International Day for Biological Diversity, the legendary company launched a new line of polos that feature 10 threatened animals that replaced the traditional crocodile logo. The limited-edition line was sold in Lacoste stores all over the globe and in the online shop.
Lacoste brand has an interesting history connected to its founder who was a legendary French tennis player and innovated the everyday outfit with clothes that reflect a passion for improvement, a love for sports, and a timeless elegance. A well-known company was launched in 1933, but in fact, the logo for an iconic brand was born much earlier because René was baptized “The Alligator” due to the bet between the player and his coach over the crocodile suitcase. The iconic brand is famous for its polo shirts that became a legend: it wins over the globe and enters the world of vogue.
The company pays great attention to the products’ quality: Lacoste designs its apparel from top-noted fabric created for sport and comfort. Every item made by this brand is filled with a spirit of freedom and sport, providing full functionality and excellent fit. Sports roots can be felt in all the products, including the perfect collections of eyewear created for inspired and purposeful people who always used to win in any game. As a leading player, Lacoste distributes its products in many countries and positions itself as a quite popular brand: they say every second two items with a famed crocodile are sold in the world.
Being a legendary company, the Lacoste brand was founded by a famed tennis player from France René Lacoste in 1933 in a collaboration with André Gillier who owned a large knitwear manufacturing company. A revolutionary tennis T-shirt became the first product with a famed logo of a green crocodile on the chest. Apart from tennis wearing, the company designed shirts for sailing and golf. In 1963, René’s son Bernard became the head of the company, and in those times, about 300,000 products created by the brand were sold annually. Under Bernard's management, the Lacoste brand got a significant development and growth, offering many new products including shoes, watches, leather goods, and perfume.
The brand became popular among customers and started to manufacture comfortable and stylish clothes, accessories, fragrance, and eyewear for men and women. In 2005, about 50 million products created by Lacoste were sold in more than 110 countries all over the globe.
In 2005, Bernard got ill, and the precedence of the brand was transferred to Michel Lacoste, the youngest son of René. In 2007, the company introduced its e-commerce website for the USA market where American people could buy fashionable clothes online. During the 2017-2019 years, the brand cooperated closely with the Supreme company to provide a wonderful and high-quality collection of apparel for women and men.