The history of the brand began in 1951 and since then has adhered to its own individual style: calm colors, classic lines, simple and elegant forms without pathos or superfluity. The creator of the brand, Achilles Maramotti, gave the brand his last name, adding to it the international prefix Max. He relied on mass production despite the fact that high fashion dominated at that time.
Copied from Parisian models, Max Mara creations, however, had a special chic, in which convenience, simplicity of lines and excellent quality were combined with a unique grace. Gorgeous stylish clothes had affordable prices and were intended for a large audience of female fans. Max Mara is a clothing for women that combines luxury of detail and sophisticated fit with practicality and comfort. The same is true for the brand eyewear. Frames from Max Mara is a fashionable accessory for every day.
Max Mara is a women's clothing brand with a worldwide reputation. Not just a single decade of family history stands behind Max Mara’s success and before the company became a symbol of quality and impeccable design. Max Mara is the one of those companies which manage to bring their style through decades and still not lose their freshness and relevance. More than 60 years have passed since the Italian fashion designer Achille Maramotti presented the first Max Mara collection to the world. All this time, the brand remained faithful to quality, laconic style and image of a confident and modern woman. Hard work and love of creativity and fashion has been working on the brand's popularity for many years. And even now when we hear Max Mara we associate it first of all with coats and suits. Achille Maramotti inherited a family passion for fashion design, and professional perfectionism, especially when it came to tailoring. Therefore, Max Mara suits are so elegant and the coats are impeccable.
There is one interesting fact: in the Maramotti family, no one was designing for their own label. The company has always relied on a simple and effective formula of cooperation with well-known fashion designers to create their own collections. Over the years, designs for Max Mara were anonymously developed by Karl Lagerfeld, Dolce & Gabbana, Moschino, Proenza Schouler and others, no less famous couturiers. The group of companies Max Mara includes 9 brands that produce women's clothing, bags and accessories - for different occasions, for all kinds of women of all ages. Today, millions of women choose Max Mara clothing and accessories for their discreet elegance and comfort. The actual design of sunglass models in combination with classic shapes allows women to create a variety of images, emphasizing the versatility of women's nature and invariably remaining elegant.
The history of Max Mara began about a hundred years before its foundation. It was Marina Renaldi who first from the family started her fashion studio in 1850. The atelier was famed for its high quality tailoring and meticulous attention to fashionable details. A century later Marina's great-grandson Achille continued the story - he created the brand of women's clothing. MaxMara remains a family business and despite the fact that there are no fashion designers in the family MaxMara uses a good reception - the company employs famous designers for creating the brand's collections.
Maramotti's ambition to produce clothes for the masses was very promising, especially at a time when high fashion still dominated and the market for quality prêt-a-porter simply did not exist. The company focused on liberal prices, elegant cut and natural fabrics and by 1958 it became profitable.
Continuing to expand its assortment, the company finally founded its permanent trademark: the double-breasted cashmere coat 101801, created for the brand by the French designer Anna Marie Beretta. Instantly becoming a bestseller, it has since appeared in every Max Mara winter collection and has the status of one of the most desirable items for all fashionistas.