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Shinola Glasses and Eyewear

Shinola is a Detroit-based brand that specializes in producing high-quality watches, bicycles, leather goods, and most recently eyewear. Founded in 2011, the company has quickly become an internationally renowned lifestyle brand for its commitment to craftsmanship and timeless aesthetics. This luxury goods company has teamed up with Marchon Eyewear to create a line of eyewear that combines timeless design with modern manufacturing techniques. This partnership allows Shinola to provide unmatched quality and precision in its eyewear. The result is a collection of high-quality eyewear that reflects Shinola's commitment to American craftsmanship and Marchon's expertise in eyewear design.


Shinola eyewear collections are designed with meticulous attention to detail and quality. Combining craftsmanship and modern style, the glasses are constructed from Marchon’s proprietary Flexon material, which allows frames to be bent or twisted without damage. These glasses are designed with modern style, yet timeless classic appeal, so they can be worn for years. The selection of frames is diverse enough to suit any face shape or style preference. From sleek and minimalist designs to more traditional shapes, Shinola has something for everyone. With its commitment to quality craftsmanship, superior materials, and timeless aesthetics, Shinola eyewear is sure to be a classic addition to any wardrobe.


The Shinola Built by Flexon collection, launched by Marchon Eyewear, offers a range of durable and well-designed eyewear that reflects the Detroit-based brand's commitment to quality and longevity. The brand eyewear features a variety of shapes and sizes, making it easy to find a style that fits the wearer's unique face shape and personal style. From classic aviators to trendy square frames, the Shinola Built by Flexon collection has something for everyone. The collection comprises five sunglass styles and six optical frames, each crafted with a combination of Shinola's passion for long-lasting goods and Flexon's expertise in eyewear durability.

About Shinola

The collection is divided into three themes - Monster, Arrow, and Runwell - each featuring timeless detailing and design inspired by Shinola's accessories. The eyewear styles are easy-to-wear and incorporate Shinola's iconic design elements, such as texture and surfacing inspired by their watch dials and the signature orange color in a tread pattern on the temple tips. Each style is available in a number of colorways, resulting in 15 variations overall. The collection offers a perfect blend of function and fashion, making it a must-have for those looking for eyewear that is not only stylish but also built to last. Additionally, the frames are lightweight and comfortable to wear, making them a great choice for all-day use.


Shinola is a luxury brand that has become synonymous with quality craftsmanship and American manufacturing. Founded in 2011, Shinola initially began as a watch company, with a mission to create high-quality watches that would rival the best in the industry. The brand takes its name from the Shinola shoe polish company, which was popular in the early 20th century. Although the original company no longer exists, Shinola sought to revive the name and create a brand that embodied the same spirit of American craftsmanship and ingenuity. Over the years, Shinola has expanded its product offerings to include leather goods, bicycles, and even turntables. The company has also expanded its manufacturing facilities, opening a 60,000-square-foot factory in Detroit in 2013, where it produces the majority of its products.

History of Shinola

In 2022, Shinola entered into an exclusive, long-term global licensing agreement, partnering with Marchon Eyewear to create a line of high-quality eyewear. The Shinola Built by Flexon collection, launched by Marchon Eyewear, offers a range of durable and well-designed eyewear that reflects the brand's commitment to quality and longevity. With its focus on quality and American-made craftsmanship, the collection of the brand truly stands out in the world of eyewear. All eyewear created by Shinola is a testament to the brand's dedication to quality and craftsmanship. For those who are in search of a classic pair of sunglasses or a contemporary twist on a timeless style, Shinola offers a wide range of frames to meet all customers' needs.