Under Armour was launched in 1996 by a captain of a university football team Kevin Plank. Today it is deservedly considered as one of the most technologically advanced in the world, the company started its path to success with Kevin's idea to create a T-shirt for intensive training. Small personal capital and the garage format of making products were added to the idea. Under Armour is the official supplier of the outfit to American sports teams and is a favorite with professional athletes in various sports categories. The assortment of the brand includes shoes, lingerie, accessories, and clothing for effective training.
The most sophisticated innovative technologies combined with a high quality stand behind each product. In addition to the production of sporting goods, the brand is gradually conquering the market for casual wear and fashion accessories. In 2021, together with the Italian company Safilo, the first eyewear collection was released, which included 12 models. The eyeglasses from the collection are divided into four categories: Outdoor, Performance, Versatile, and Youth. Quality materials, a variety of colors, and a reinterpretation of long-standing traditional shapes will appeal to city dwellers who can combine versatile pieces with any casual outfit.