Converse™ - CV5079

About Converse

For millions of people, the word ''sneakers'' is linked with the Converse brand, whose history began in 1908, when Marcus Mills Converse founded a company specializing in the production of shoes. In the early years after its founding, the then-named Converse Rubber Shoe Company also produced tires for automobiles. But after 10 years, the brand began to produce sports shoes, responding to the popularity of tennis. In 1917, the world saw the Converse All Star basketball shoes, which today are a recognizable symbol of the brand. Charles Taylor, (Chuck) an American semi-professional basketball player of the Akron Firestones has worked closely with the brand, taking part in advertising campaigns promoting basketball and Converse throughout America. A few years later, the sneakers became known as Converse Chuck Taylor All-Stars.

From 2003, when Nike has acquired Converse, thanks to active promotion, All Stars models have reached a new level of popularity - they began to be worn by everyone, without exception: by famous musicians and rock stars, actors and celebrities, rebels and ordinary people. In 2020 Converse has signed a licensing deal for its eyewear with optics giant Marchon Eyewear. Converse sunglasses and frames are becoming a new fashion attribute, just like the brand iconic sneakers. With a classic yet modern approach, the eyewear assortment addresses both youngsters and people of all ages. Glasses from Converse perfectly complement any everyday street look and are an indispensable stylish accessory for everyone.