Levi’s® 2021 Eyewear Collection

Levi’s® needs no introduction. Many years ago denim collections from this oldest American brand firmly entered the everyday wardrobe of people from diverse backgrounds and stayed there forever. The Levi’s® aesthetics reminds us of the American Gold Rush times when Levi Strauss invented jeans for the San Francisco gold diggers.

Convenience and utility have always been at the forefront of the company's products whether clothes or accessories. In the middle of the twentieth century, the company began to position denim products as leisurewear, and also began to target a youth audience.

Levi’s® optics collections have absorbed the ideas of the American lifestyle - the desire for freedom, confidence, forward-looking spirit. Levi’s® sunglasses and optical frames feature a wide range of functional yet stylish models. Designed and manufactured in partnership with Safilo Group, each model is made with impeccable taste and goes well with both casual and business wear.

Laconic and stylish design is what distinguishes Levi’s® brand accessories. The company keeps up with the times and offers a collection of eyewear that effectively fits into modern fashion. When creating the eyewear collection designers used steel, titanium, acetate as well as inserts from natural denim, and of course the bright recognizable Levi’s® logo. The range of frames includes classic timeless solutions such as Aviators and rounds and models that are in trend this season.