BOSS sunglasses and frames are a synthesis of fashion and practicality, like other products of the famous German brand, which has transformed from a local textile factory into a global fashion empire. The company has experienced ups and downs and has earned trust and respect for the quality of its products, which are produced in several lines targeting audiences with different needs. The BOSS optical collections were launched in 1989. Accessories of this brand do not amaze the imagination with their super original design, the splendor of decorative trim, or bright colors. But they always demonstrate high class and reliability - in fact, this is the brief philosophy of the German brand.
BOSS is associated with luxury, success, and power. The brand concept is based on premium modern elegance. It is a personalized, sophisticated, luxurious style aimed at successful and confident men and women. And BOSS glasses are a stylish accessory that best emphasizes the status of the wearer. Collections of sunglasses and frames by BOSS are presented annually at prestigious fashion shows and are highly appreciated by both critics and fashion-conscious people. BOSS frames always delight with a unique look and match a variety of clothing. Due to their characteristics and minimalist appearance, BOSS eyeglasses are suitable for wearing to work, study, for social events, and just for home use.
BOSS sunglasses are manufactured to the highest standards of quality and design, capable of providing the perfect look and maximum protection. Each model features signature details and the use of only premium materials. The design of men's sunglasses is laconic and brutal. Sustained geometric shapes and the absence of flashy decor are recognizable features of German brand accessories. Solid classic design, soothing shades, the recognizable brand logo that adorns the temples and the lenses will perfectly complement the image of a businessman. And the women's frames Boss Eyewear feature sleek, minimalist designs, sophistication, and flawless elegance.
Every year the eyewear collection of BOSS is replenished with new models of sunglasses and frames, which are the perfect combination of stylish sophisticated design, functionality, excellent workmanship, and thoughtfulness to the smallest detail that guarantees a comfortable fit. BOSS optical frames are perfect for everyday use. They are lightweight yet made of durable materials. Each frame has a stylish European design. The famous German brand has many celebrity fans. One of them, American actor Orlando Bloom, has become the new face of the Boss Eyewear by Safilo advertising campaigns. His subtle sense of style was perfect for promoting the latest BOSS eyewear collection.
Three lines were sitting simply under the HUGO BOSS brand, and in 1993 the whole collection was divided into lines BOSS, BALDESSARINI, and HUGO as parts of the tri-brand strategy. Six years later after the brand BOSS was created, the label BOSS Orange was introduced as a line of leisure and sportswear. This brand combined the classic looks from the BOSS label and the more progressive models from the HUGO line. In 1997, the line BOSS Golf Wear was launched to follow the company's success in its sponsorship in golf; and later, this collection was renamed as BOSS Green. In 2017, the brand limits the number of labels and integrates BOSS Green and BOSS Orange into the BOSS core line in collections of 2018.
The BOSS brand is known and admired all over the globe for its elegant collections of distinctive eyewear for women and men created for modern people who prefer confident and sharp lines with vibrant colors. Being a symbol of style, class, and simple design, the company offers a great assortment of oval, rectangular, square, and round frames in a wide range of tones to add individual charm, elegant accent, and excellent look to the wearer.
HISTORY OF BOSS
The brand BOSS was divided in 1993 from the Hugo Boss company with two other brands HUGO and BALDESSARINI. Being the respected and well-known label in fashion, BOSS became a trustworthy brand that offers luxury clothes, shoes, eyewear, and accessories of the best quality for those people who prefer functional and premium pieces to fit their tastes.
In 1997 the new line BOSS Golf collection was launched; it included sporty clothes and polo t-shirts for golf players, and in 1999, the BOSS Orange label was introduced. This line included casual trendy clothes for men. In 2000, the first line for women was introduced under the BOSS brand. This collection was designed for the luxury market and offered casual and tailoring items for modern, self-confident, and successful women. Similar womenswear collections of exclusive design and high-quality materials were created for BOSS Orange and BOSS Green in 2006 and 2010.
In November 2016 the company merged several lines under the brand BOSS: this label merged the lines BOSS Orange (clothes in urban casual style and models for special occasions) and BOSS Green (sporty collections, including clothes for golf players). The brand inspires customers to be successful, allowing them to express their personal lifestyle and develop their full potential for prosperity.