Fendi

Fendi Glasses and Eyewear

Products: 124 of 296
Products: 124 of 296

In 1925, the couple Eduardo and Adele Fendi opened a boutique in Rome selling leather and fur. The couple was engaged in sewing leather and fur clothes by hand and to order. The focus was on luxury and quality, which soon led the company to success - quality products began to be in high demand among the wealthy Romans, which created an aura of prestige and elitism around Fendi. Things were going uphill and everything was fine, but the outbreak of the war put an end to many plans. Having survived the Second World War, the Fendi spouses began to revive their business, involving their five daughters. 

By virtue of joint efforts, the family production returned to the market of luxury goods. Fendi sales have grown year after year. In 1955, the famous fashion designer Karl Lagerfeld was invited, which became a landmark moment in the successful history of the brand. It was he who created the unique logo - two letters F, one of which is turned upside down. Gradually, the Fendi fashion house was recognized all over the world. In 1977, the brand presented the first pret-a-porter collection, and in 1984 the collections were replenished with accessories, including sunglasses. Today, Fendi is an unusual mind-blowing design, quality materials and technology excellence.

ABOUT

For more than a century the name Fendi has been synonymous with superior craftsmanship, creativity and timeless style. In 1925 married couple Adele and Eduardo Fendi decided to launch a store where leather and fur products were sold. Their products quickly became famous thanks to the unusual design for that time and high quality. Very soon, the business became successful, and a visit to the boutique had become a sign of prestige and belonging to the elite. Fendi sales continued to grow from year to year, and with time products of the Italian brand became demanded not only in Rome, but also far beyond its borders. Gradually the small Fendi store grew into a large enterprise. In 1946 the five daughters of founders took over, each specializing in a particular sector: furs, leather wear, sales, bringing the family business to a new level.

In the sixties, Karl Lagerfeld led the House’s creative team. Karl Lagerfeld changed the concept of all collections of the brand. Once chic bulky fur coats have become elegant and light, enriched with a rich color palette and combinations of different types of fur. The designer constantly introduced various innovative elements that distinguished the products of the Fendi Fashion House among others. Karl Lagerfeld remained Fendi’s main collaborator for over 50 years. The expansion of the range of products including sunglasses manufactured under the name Fendi began that time. Fendi frames and sunglasses featuring feminine shapes, rich finishes and sophisticated colors are the epitome of luxury. Now owned by the luxury brand LVMH Fendi is managed by the family’s third generation: the sons, daughters and nephews of the five Fendi girls.

HISTORY

Since 1925, the Fendi name has been synonymous with excellence, creativity and timeless style. The Italian fashion house produces amazing leather goods, perfumes, clothing and accessories. Today as well as several previous decades, the brand is headed by Karl Lagerfeld. The designs of this renowned designer, full of rich Roman history and futurism, never remain in the shadows, both at various social events and in everyday life. In 1925, Adele, together with her husband Edoardo Fendi, opened the first Fendi boutique in Rome where bags and fur coats were sold. The family business slowly began to flourish and develop, and in 1932, Signora Fendi opened a second boutique. Soon, their small business grew into a large company that produces exquisite clothing, footwear and accessories.

During the 1930s and 40s, the business grew, gaining interest from a wealthy public. At that time, the couple had five daughters who began to help expand the family business. In the 60s, Karl Lagerfeld began to collaborate with them. It was he who created the famous brand logo and suggested replacing heavy fur coats with light and comfortable variations. His debut 1966 collection drew the admiration of the entire fashion industry and the attention of celebrities and fashion critics to the brand.

Fendi brand is the epitome of high style, and the bags of this brand have become iconic among fashionistas all over the world. At the end of the 70s, Fendi presented their first collection of pret-a-porte clothing and expanded the range by filling it with sunglasses, ties, and gloves. Fendi clothing is popular not only on the catwalks and in everyday life, but also on the film set. The company's designers created costumes for such famous films as La Traviata, Once Upon a Time in America, The Godfather (third part) and many others. This has also greatly contributed to the brand's popularity and sales of Fendi.