Soon the German company Hugo Boss will celebrate its centenary. The now famous and influential brand was born in the 1920s in the German city of Metzingen and has undergone many changes over its centuries-old history. Initially, the company was a small factory for sewing shirts, jackets, workwear and sportswear. In the thirties, BOSS began sewing military uniforms, and in the late forties the attention was turned to men's suits. The brand took a leading position in the global fashion scene after the death of its founder, Hugo Ferdinand Boss. His grandchildren continued the family business with the first signature BOSS suits, and in 1977 Hugo Boss became a registered trademark.
The first licensed BOSS sunglasses were released in 1989. As well as frames, the brand's sunwear designs are perfectly matched to the lines of classic clothing and are perfect for creating an intelligent look. The brand is known for its exquisite optical collections made from high quality materials with sophisticated details. BOSS frames are a severity of forms, elegant design and comfort in everyday wear. Every year the brand pleases its fans with a variety of new models: Aviators, rectangular and square-shaped models always look elegant, flawless and elite.