Free shipping on orders over $75
2020 Collection

HUGO BOSS 2020 Eyewear Collection

Products: 124 of 138
Products: 124 of 138

Bestsellers

HUGO BOSS is a luxury German fashion house, established in 1924 in Metzingen, Baden-Württemberg. The founder of the brand, Hugo Ferdinand Boss, has always paid much attention to the quality of the materials used in the production of all his products, from shirts to traditional southern German loden jackets. A century later, the company still gives its creations maximum attention: certified experts follow every collection down to the finishing touches. Each and every product that bears HUGO BOSS name is characterized by impeccable design, sophisticated elegance, refined details and exceptional quality. The HUGO BOSS Group has two core brands, BOSS and HUGO, which are different in their look and feel, but are similar in their focus on premium design and expert craftsmanship.

The new HUGO Eyewear campaign starring Liam Payne

Created for a younger audience in comparison to HUGO BOSS’ more formal core line, the HUGO label incorporates a young and creative aesthetic, while still featuring the refined styling recognized in the HUGO BOSS’ DNA. Designed with the modern man and woman in mind, HUGO eyewear is perfect for those who are open to everything new and who prefer to lead rather than follow. We, at EyeOns, have collected the hottest eyewear collections presented by the brand in 2020. Whether you're on the hunt for fashionable new shades or in need for a pair of high-quality optical glasses, HUGO frames are well worth your attention!

HUGO BOSS Sunglasses

For their Spring/Summer 2020 Eyewear campaign, HUGO has invited a world-famous musician Liam Payne and supermodel Stella Maxwell to be the ambassadors for the collection. To showcase Berlin’s signature street style, the brand combined the beloved, iconic silhouettes with a modern and edgy twist. Discover the hottest HUGO styles, from timeless aviator eyeglass frames to eye-catching, rectangular shades with red lenses. The highlights of the collection are an ultra-thin, elegant metal frame and urban sunglasses in black acetate, fitted with high-shine colored lenses. Every pair from the HUGO BOSS SS20 eyewear collection showcases luxury and superior artistry.

HUGO BOSS Frames

Since the SS20 collection was a huge success, HUGO decided to reunite with the One Direction singer, Liam Payne, for its Fall/Winter 2020 Eyewear campaign. The collection includes six optical frames, three of them for women showcased by Aiden Curtiss and three for men presented by Liam Payne. Each pair of eyeglasses comes with different styles of magnetic clip-on lenses, which is super comfortable. By choosing one of these HUGO frames, you get high-end eyeglasses and ultra-stylish shades in one package. The clip-on lenses allow the wearer to experiment with different shapes and shades from classic sun to dark or mirrored lenses.

HUGO BOSS Eyewear

What we love most about 2020 eyewear collections from HUGO is the versatility. No matter whether you’re choosing prescription glasses or sunglasses, you’re guaranteed to get nothing but a modern design, superior comfort and optimum adaptability across all your clothing styles. Looking for a perfect gift for your friend or loved ones? HUGO BOSS designer glasses will be the best present for even the most sophisticated fashionistas. Top off a hot summer day with HUGO glasses and find yourself on the fast track to a style triumph.