Polaroid is one of the most popular optical brands in the world. The history of the brand originates in 1937 with the manufacture of the first pair of glasses with polarizing lenses. The company was founded by Edwin Herbert Land, Harvard graduate, young scientist and entrepreneur, who was an inventor with 535 patents to his name. Polaroid is primarily known for the invention of one-step instant photography and synthetic sheet polariser, which reduced the glare from sunlight. The scientific basis for the first production was Herbert's early invention - a synthetic light polarizer - a thin film of transparent crystals, which absorbs light rays. The polarizer was used in optics to eliminate glare or reflections and to reduce the brightness of light. Soon the company started to produce polarizing lenses for sunglasses and for other devices as well as for the armed services including an infrared night viewing device polarizing and colored filters for rangefinders and periscopes.
With the time the company expanded production and became renowned for its innovative products including cameras, film, and optical equipment. Sightly Polaroid eyeglasses combine technical performance and appreciable design. The brand offers an array of classic and contemporary models having traditionally looking square, round, oval or rectangle shapes. Frames are designed for both men and women and available in full-rim and semi-rimless variants. Frames are artfully handmade of high-grade acetate and metal and impress with elegance, feeling of comfort, style and premium quality. The collection impresses with its exciting colors from traditional hues of tortoiseshell, black, dark and neutral to optimistic bright and fresh tones. The concept of modernity, originality and refined elegance is traced in every eyewear item which is made with creativity and passion.