Ralph Lauren founded Polo Fashion in the late sixties not having a lot of special experience in design industry except of working as a salesman for tie manufacturer. That was a line of wide neckties under the name "Polo", designed by him, which has become the first footstep into fashion world of his own. He didn't know measurements and fabrics, but he was a salesman, blessed with a natural distinctive fashion sense, and he decided that the world is ready for Ralph Lauren. By designing clothes he first of all designed his dream, as Polo for him was a symbol of status, class and richness. Eventually his clothes became an embodiment of good standard of living and proud for American tradition. Starting firstly from the menswear line, he further releases a short-sleeve cotton shirt in 24 colors. These Ralph Lauren polo shirts became extremely popular. The phenomenal growth of the company in eighties led to expansion of the products line, which now comprises several lines of men's women's and kid's clothes, shoes, accessories, fragrances and eyewear. There are some of the most recognizable Polo's clothing lines, among which are luxury, formal, casual, sport and kid's lines. Ralph Lauren has become one of the leading figures in American fashion industry, bringing his unique style and aesthetics. Brand's shirts, clothes and accessories are still very actual for everybody like fifty years ago when the first Polo shirt was presented on the fashion market. In Polo's eyewear traditions are blended with modernity, elegance and American aesthetics, creating a genuine and timeless image.