Polo

Polo Glasses and Eyewear

Products: 124 of 1004
Products: 124 of 1004

The history of the Polo Ralph Lauren brand is the success story of the world's most famous corporation. It is a symbol of luxury,  excellent  quality and true style. Today, the brand specializes in creating clothing, accessories, perfumes, underwear, furniture, dishes, textiles, wallpaper, sweets, pet products and so on. It presented the world with polo shirts, men's shirts in a female variation, wide ties. Today, Ralph Lauren is considered one of the best respectable clothing brands in the world.

For half a century, a recognizable logo with horse and rider is a symbol of elitism and prestige. Polo is a game for the aristocrats and wealthy people, for people with power, good taste and good financial condition, it is a game of aristocracy and high society. This is what Ralph relied on when thought of the name of his brand. He wanted to create a special brand producing a wide range of goods which would emphasize the status of their owners. The legendary Polo Ralph Lauren style best of all is embodied in polo shirts in 24 colors and cowboy leather ranch jackets which became cult and took their place in the hearts of many fashionistas.

ABOUT

Polo Ralph Lauren is a luxury American brand which introduced the world with wide ties, polo shirts, men's shirts in a female variation and many more things of excellent quality. Today, Ralph Lauren is considered one of the best respectable clothing brands in the world. The history of the Polo Ralph Lauren brand is the success story of the world's most famous corporation. It is a symbol of luxury, quality and true style. Today, the brand specializes in creating clothing, accessories, perfumes, underwear, furniture, dishes, textiles, wallpaper, sweets, pet products and so on.

Today, Polo Ralph Lauren is a well-known brand that produces luxury haute couture items and a ready-to-wear line. The brand sponsors the US Open Tennis Championships and Wimbledon Tournament. Polo-shirts designed by the great Ralph became iconic and took their place in the hearts of many fashionistas. Polo Ralph Lauren - high quality and elegance, and if somebody wears this brand's clothing, then, of course, he or she has elegant taste and certain status of a wealthy person. Ralph Lauren casual wear is a must-have item for active people who value themselves and prefer branded clothing. Comfortable socks, practical caps and hats, custom baseball caps, T-shirts made of natural materials, stylish sneakers and fashionable eyewear - all this can easily be bought in one of numerous stores all around the world.

HISTORY

For more than half a century polo t-shirts, double-breasted blazers and jumpers with the image of teddy bears remain the object of desire for everyone who appreciates elegance, quality and simplicity. All this is Polo Ralph Lauren. Being a child from a poor immigrant family Ralph dreamed of getting rich. The "American dream" was inaccessible to his father and mother, but Ralph believed that one day luxury will come into his life. Earning his life either as a clothing seller or as a tie designer, Ralph tirelessly searched for a way that would allow him to get closer to his dream. The brand’s history started in 1967, when young Ralph Lauren, decided to produce wide models of ties instead of thin models that were fashionable at that time and founded the company Polo Fashions -

the brand that we now know under the name of Ralph Lauren. An important role was played by the prefix "Polo". The fact is that Ralph defined his target audience for which he wanted to create his designs, who would like to wear perfectly done things created and designed with aristocratic taste. People who played polo fit that definition. Polo was entertainment for the elite, for the rich and powerful. Ralph created an image of the brand around the logo of a polo player. So the first brand of Ralph Lauren appeared. He quickly expanded the line of products from ties and accessories to a full-fledged line of men's clothing.  In 1970,  for one of the men's collections he got his first of many awards - the Coty Award. In 1971, he created the line of women's clothing.

Since the mid seventies, the brand has significantly expanded its range, starting to produce cosmetics, perfumes, shoes, and much more. In 1978, the first fragrances saw the world: women's Tuxedo and Lauren, as well as men's perfume Polo. Lauren opened boutiques throughout the United States, and in 1981, his first company store was opened in London. In 1983, the company began to produce accessories and home furniture. The eighties were the period of success which later were called the “Ralph Lauren decade”.

Launched lines of furniture, accessories and perfume were a stable source of income and an excellent addition to existing clothing collections. Shoes produced under the Ralph Lauren brand have also become popular - the variety of sneakers and boots reflected the general style of Ralph Lauren Polo. Knitted vests, sweaters with  embroidered letter “P” and perfectly fitted trousers were the reminiscence of the uniform of students from the Ivy League universities. Under the influence of Ralph Lauren's collections, preppy style was in demand even in Japan. 

Polo Ralph Lauren clothes are not just things, but a specific lifestyle. A successful, honest, open-minded, high-quality lifestyle is a story about the eternal values that we strive for from generation to generation. Thanks to the laconic sustained aesthetics, Ralph Lauren's clothes are becoming popular in various groups of people not only in America, but also far beyond its borders.