Fossil is known best of all for its unmatched timepieces which became a stylish and chic must-haves due to the company's avant-guard and innovative approach whether in terms of technologies, design or materials. Fossil founded in 1984 and with the passage of time became the licensed designer,manufacturer and distributor for a row of prestigious brands among which are Burberry, Kate Spade and more. Brand's line of accessories contains handbags, leather goods, collectibles and glasses. Lynne Stafford, the brand's lead designer, drew inspiration for design of retro watches from print ads of the thirties and forties.
The early aesthetics of Fossil designs made the brand stand out. Iconic “tin box” packaging was inspired by graphics from the American fifties and gained wide support from the consumer market. Since that time, the brand's watches are packed in tin boxes. Along with watches the eyewear impresses with its vintage aesthetic, functionality and class. Fossil aims to create modern, on-trend eyeglasses or vintage-inspired frames which look fashionable, have unique designs and meet all needs of wearers in comfort and style. Fossil eyewear is associated with style and sophistication and is a perfect elegant complement to any outfit from chic to casual fashion.