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Japan opened the world to a lot of amazing phenomena, including ikebana, haiku, karate, Sakura, Fujiyama, samurai, Zen, and Matsuda. The last one is both a family name and a brand, but one can call it the family brand, which is also true. It is no coincidence that Zen and Matsuda are placed side by side, since true connoisseurs of sophisticated luxury feel the subtle presence of Zen in every piece of everyday clothing and in every pair of Matsuda glasses. Actually, this is what any manufacturer of comfortable and elegant accessories strives for, trying to provide them with something more than impeccable quality and trend fit. This elusive desire is called Zen. If a designer or artist is able to feel this, they will create a great piece.
We seem to crave special intimacy with the things we wear, so we want them to be skin-friendly and durable. Everyone wants to let into his or her inner space something unlike other objects of the same kind. It sounds paradoxical, but we are eager to humanize our soulless and dumb helpers. The Japanese have known this problem for about a thousand years. They appreciate the item for its individuality and the unusual history associated with it. The Japanese have mastered Western technology and offer the world high-quality goods. But only a few Japanese brands offer Japanese style to the west. Matsuda is one of them. Mitsuhiro Matsuda does not consider Europeans so primitive that they do not understand the subtle structure of Japanese aesthetics.
Matsuda frames and sunglasses combine thousands of years of Japanese craftsmanship and innovative technology to create unique pieces worthy of being called art objects. This is not a banal combination of eastern and western styles. Matsuda-san, a daring experimenter and destroyer of stereotypes in his youth, came to understand the subtle charm of European culture in his mature years. He experienced Western beauty through the eyes of an Eastern man. At first, the façade caught his eye, sometimes vulgar, sometimes overly pragmatic. That is why the Japanese among themselves call Western people barbarians. However, with age, Mitsuhiro Matsuda understood the deep essence of European culture, in particular, Gothic architecture and Victorian art.
Matsuda presents a wide variety of stylish and original eyeglasses and sunglasses for everyday wear and formal occasions. This brand was one of the first to offer drivers anti-reflective sunglasses. Men's computer glasses from the manufacturer are the perfect choice for a real IT specialist. Impeccable and unique is the medical perforated eyewear for vision from Matsuda. Japanese brands are very flexible to introduce new and unusual methods. Without natural resources, the children of the Land of the Rising Sun must be the first in the development of advanced technologies and product quality. Matsuda is always ahead, remaining a respectable and at the same time revolutionary brand. This seems like a paradox in Europe and America, but in Japan, it is par for the course.
Gothic architecture, Victorian style, and American jazz inspired Mitsuhiro Matsuda and his associates to create avant-garde eyewear. Made in Japan – this phrase could be a great name for a great brand, but it will cause protests from respectable Japanese companies that equally claim this slogan. Matsuda is one of them. This brand is proud not only of its production facilities or technologies, which will eventually be replaced by more advanced ones. It appreciates, first of all, its craftsmen and designers, who have dozens of years of searches and discoveries behind them. Each Matsuda frame could tell a compelling story about its journey from concept to construction if it could speak. This eyewear is inspired by Zen philosophy, revealing new facets of its nature to the wearer.
Metal and acetate are the main substances that Matsuda designers and craftsmen work on. Metal frames are represented by precious titanium, timeless stainless steel, sterling silver, and 18k solid gold. Each of them requires a special approach and unprecedented perseverance inherent in the Japanese. Acetate is an obedient substance, but even it will not turn into a graceful frame without thoughtful methods and caring hands. This raw material waits three months after its production from cotton before it is ready for the sculptors who make eyeglass contours. Then skillful polishers come into play. Each of them spent ten years studying the art of creating a delicate surface that delivers divine pleasure to the skin.
Mr. Matsuda belongs to the breed of Japanese who are open to all winds. This is a rare personality type, given the extreme conservatism of the Rising Sun Nation. His youth was a protest against the inelasticity of his own people and against the primitive tastes of clumsy porcelain dolls, as the Japanese called Americans and Europeans. It is unlikely that today Matsuda-san will want to talk about his youthful maximalism, since he has turned into a respectable Japanese who is against conflicts and mutual claims. His brand has taken a strong position in the global optics market, and that's great. This family business prides itself on the unparalleled quality of frames and lenses, protected by reliable filters against harmful UVA and UVB light.
Lenses are more important than frames, says the old man who has created hundreds of eye-catching shapes. The frame is the façade, while the lens is the inner being, which should be the primary concern of the wearer of eyeglasses or sunglasses. Connoisseurs of absolute comfort can be calm for the safety and clarity of their vision. Matsuda made sure that its eyewear meets international quality and purpose standards as much as possible. Japanese quality means not only absolute safety and comfort but also the zen peace that each pair of Matsuda eyewear bestows. Refined luxury came from the east. Today, the whole world can partake of exquisite pleasures, carefully nurtured by skillful hands and minds. The Japanese approach is still relevant, regardless of skin color, gender, or religion.