The New Dawn sunglass collection was created in April 2021 as a result of the fruitful collaboration of the famous eyewear company from Germany ic! berlin and the world-recognized automotive brand Mercedes-Benz. There are five impressive, stylish, and adventurous sunglass styles designed for modern and energized people who prefer eye-catching, sophisticated, and sporty looks. Shades from the New Dawn collection combine distinctive aesthetics of ic! berlin and the avant-garde, bold, and expressive style of Mercedes-Benz. Glasses are differentiated into two product series, "AMG" and "Mercedes". Both of them feature sporty shapes and attractive colors of the current Mercedes-Benz palette.
Each frame from the New Dawn collection is crafted by the most talented artisans with meticulous attention to detail. Incredible craftsmanship quality is paired with impressive vehicles' design elements to provide refined and contemporary frames to complete any fashionable look and protect your eyes from the harmful sun, whatever you do. All glasses are made by hand and available with top-rated ZEISS lenses to deliver excellent functionality and unmatched durability. Creative and stylish, the five sunglass frames are made for fashion-forward and curious wearers who want to look unique and express their impeccable taste with eye-catching accessories of the finest quality.
Inspired by the AVTR concept car from Mercedes-Benz, the unisex model MB Shield 02 is a stainless steel lightweight spectacle with a mono lens with playful patterns to create a stylish and extraordinary look. This interesting and extraordinary pair of sunnies is offered in three various colors and sizes to match your taste and needs. Take a look at the square-shaped full-rimmed frame MB 04 designed for modern men and introduced in three interesting color combinations. Lightweight and flexible, it will provide unmatched comfort and excellent functionality. Protect your eyes with high-quality sunglasses of unsurpassed quality to emphasize your individual style!
Another men's model from the New Dawn collection is a trapeze-shaped spectacle MB 05 made of ultra-lightweight and extra-durable stainless steel of the best quality. These sunnies are available in three eye-catching colors to complete any outfit perfectly. Fresh and sophisticated, this frame will suit self-confident and strong men who look for impeccable and contemporary accessories. As for women, ic! berlin and Mercedes-Benz have designed the oversized pair of shades MB 06 to make a fashion statement as well as protect their eyes from UVA and UVB rays effectively. The massive and weightless frame features an incredible design and the famous Mercedes-Benz logo engraved on temples.
The last pair of sunnies from this impressive collection, MB 02 is a bold men's model for admirers of the iconic aviator shape. Crafted from premium stainless steel, this durable and reliable unique frame will serve for years. Discover our virtual store EyeOns to get a closer look at the astonishing New Dawn collection created by Mercedes-Benz and ic! berlin, using a wide experience and the best traditions of two German brands known by millions of people worldwide. Futuristic and progressive sunnies are designed and manufactured by hand in Berlin for modern men and women who expect incredible functionality and excellent quality.